A bargain? Not so much.
Sodas and sides are what fast-food financial folk call high-margin items. Translation: They're cheap to make, but the prices we pay for them make the accountants' calculators happy. It's like ordering a "bargain" breakfast along with $2 for coffee.
So when it comes to discounts at fast-food joints, Fry Girl's a low-margin diva. Coffee with my $1 sausage muffin with cheese? No thanks, Ronald, I brought java with me. A large Diet Coke with a Whopper Jr.? I'll have it my way by grabbing a D.C. from the vending machine or simply going without.
Until recently, Jack hasn't lured me with his dollar menu. With his new "Pick 3 for $3," methinks Mr. Jack is hoping to crack the net-margin-draining nut by letting guests customize their value meal instead of buying dollar items à la carte.
How? Let's break it down: Choose any three of eight menu items, including three sandwiches (Chicken Sandwich Jr., Bacon Cheeseburger, and Hamburger Deluxe), four sides (small fries, onion rings, egg rolls, and mini churros) and a small drink. Jack's a genius because most people are likely to include a high-margin side or drink. C'mon, Jack, a small drink and small fries for a buck each? Who's the clown here?
Can you beat the Box's "Pick 3 for $3"? Sure, and Fry Girl's gonna help you do it, in three easy steps:
1. Avoid high-margin hefties: Small drink and fries, you're outta here.
2. Pass up poor-tasting fare: Goodbye, flavorless chicken, bland onion rings, and the Jr. Bacon Cheeseburger's disagreeable duo of barbecue sauce and mayo.
3. Bag these tasty bargains: Jack's egg rolls are $1.39 each, but three of the crispy tubes of pork and vegetables for $3 are the ultimate Box beater. Or add one to a Hamburger Deluxe or five-piece bag of sugary-good mini churros, which squirt cinnamon goo when you bite into them — fun! Tripling up, doubling up plus one, or going with one of each should foil Jack's high-margin high jinks.
Value menus? Dollar deals? Only if you know how to work the system. When they ask how you did it, tell 'em you learned from Fry Girl.
