The new design features two raised fists with wrists bearing broken chains, plus the profile of a Black woman with flowing hair that runs across the piece. The text reads “Black History Matters 1619 & Beyond.” It was created primarily with a trio of colors — orange, green, and yellow — by Gizette Knight and artist James D’Angelico.
The billboard is part of the Grand Avenue Billboard Project, which is headed by Beatrice Moore, an artist and historic preservation advocate who owns several properties on Grand Avenue.
“It was only a temporary thing,” Fiorito says of the initial design, which was modified at one point by locals who added a red half-dome resembling a clown nose to Trump’s face.
In June 2020, Fiorito covered Trumpocalypse with a voting-themed design, hoping it would encourage people to participate in the November 2020 election. In December 2019, her third and final Trump-related design was installed.
The opposite side of the billboard has a black-and-white Fiorito design installed in 2020 during protests surrounding the issue of police brutality. Underneath it, there's a banner that reads "Unity" in American Sign Language. That artwork will remain for now, according to Moore.
worked to bring a Black Lives Matter street mural to Phoenix, but that project never got approved by Phoenix City Council.
Phoenix New Times reached out to Knight for details about the new billboard's inspiration, but had not heard back as of this writing.
“I wanted to have something really simple,” explains Moore, who says she’s donated the billboard space for the newest project for the next year. “There are a lot of important issues related to the Black Lives Matter movement that need to be addressed.”