There’s a new Trump-themed billboard design on Grand Avenue in Phoenix. The billboard pictures Donald Trump wearing an orange jumpsuit, standing behind prison bars. He's sporting a red clip-on name tag that reads Don The Con.
It went up today, just days after the Electoral College vote that made President-elect Joe Biden’s election official.
The design was created by Karen Fiorito, a California-based artist who has done several previous pieces in the space. Her Trumpocalypse billboard featuring Trump flanked by dollar signs resembling swastikas and nuclear mushroom clouds was installed in March 2017.
“The first design reflected my fears of a Trump administration,” she says. “This one is my hope of what will happen afterwards; it’s pretty aspirational.”
The billboard is part of the Grand Avenue Billboard Project, which is headed by Beatrice Moore, an artist and historic preservation advocate who owns several properties on Grand Avenue.
“It was only a temporary thing,” Fiorito says of the initial design, which was modified at one point by locals who added a red half-dome resembling a clown nose to Trump’s face.
The initial design drew a lot of attention, and death threats against the artist. "We had no idea it would go viral," Moore recalls of the widespread reaction to the piece.
More recently, Michael “Oaks” Wright and Ruben Gonzales created a Trump death clock, and installed it below the mural as a way to show the rising number of COVID-19 deaths occurring on Trump’s watch.
For a time, Fiorito played with other ideas for the final look. “We decided to keep it simple and not be too inflammatory," she says of working with Moore.
The latest billboard follows a June 2020 makeover. That’s when Fiorito covered the initial Trumpocalypse art with a voting-themed design, hoping it would inspire more people to head to the polls.
She’s actually created designs for the opposite side of the billboard, as well. The first included the word “unity” spelled in American Sign Language. In June, she covered that artwork with a piece addressing police brutality.
Both sides of the billboard will get new artwork in February, so the Trump-behind-bars iteration will only be on view for about six weeks. “We wanted to do something to celebrate the election,” she says. “We’re ready to say goodbye to Trump.”
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