Scottsdale's premiere PGA golf tournament has a new name, and it won't do much to help the tournament's unsavory image among golf's elite.
The Phoenix Open -- or the FBR Open, as it's been known since 2004 -- is often criticized by the PGA's most pompous linisters.
Many, including the philandering Tiger Woods, say the 16th "party hole," where fans scream, yell, drink, and basically act like they're at a ZZ Top concert, takes away from the tradition of class and manners often associated with golf.
The tournament's new isn't going change any minds.
In an announcement this afternoon, tournament officials said that starting next year the tournament will be called: "The Waste Management Open."
Yes, that's correct -- the historic golf tournament that draws more spectators than any other event on the PGA tour, and is held in ritzy Scottsdale, is now named after a company where most employees spend the majority of their day elbow-deep in dumpster juice.
Tiger Woods is nailin' cocktail waitresses, and now this? How trashy is this sport gonna get (badop-ching)?
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.