Well, they said it would be off-centered.
The first annual Beer for Brains Foundation Off-Centered Experience was held Saturday at the Scottsdale Plaza Resort, and it was a weird, wild ride.
The day began with the toots of horns and the bangs of drums courtesy of the Bad Cactus Brass Band. To the tune of "When the Saints Go Marching In," patrons marched in, eying the oddball décor: a statue of Elvis, suits of armor and cardboard cutouts of super heroes, Alice in Wonderland characters, the scarecrow and Glinda the Good Witch from the Wizard of Oz. None of it made any sense.
What did make sense was the benefit of this celebration: brain cancer research. In 2009, Louis Dolgoff, a representative of Dogfish Head craft brewery, founded the Beer for Brains Foundation in memory of his wife Laurie, who lost her battle with brain cancer that year. The group's sustained by a philanthropic group of craft brewers striving to support brain cancer research through beer-related charity events. Most of the Off-Centered Experience's entrance fee went directly toward benefitting the Barrow Brain Tumor Research Center, where Laurie received her treatment.
Though their donations undoubtedly went to a worthy cause, patrons received much more than warm-and-fuzzies for the price of entry. The $75 entrance fee entitled festival-goers to a commemorative Beer for Brains cap, unlimited pours of some of the most sought-after beers in the country, and a beer festival experience unlike any other.
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