Rafi lookalike contest coming to downtown Phoenix. How to enter

A total of $5,000 will be awarded to those who most look like the ubiquitous Valley lawyer.

June 20, 2025

Image: Local cosplayer Chloe Adams as a Rafi billboard at Phoenix Fan Fusion 2025.

Local cosplayer Chloe Adams as a Rafi billboard at Phoenix Fan Fusion 2025. Mega Ran

Help us weather the uncertain future

We need to raise $7,000 to meet our goal by August 10. If you’re able to make a contribution of any amount, your dollars will make an immediate difference in helping ensure the future of local journalism in Phoenix. Thanks for reading Phoenix New Times.

We know — the economic times are hard. We believe that our work of reporting on the critical stories unfolding right now is more important than ever.

Contribute Now

Progress to goal

$7,000

$3,400

Audio By Carbonatix

[
          {
            "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
            "component": "21251496",
            "insertPoint": "2",
            "requiredCountToDisplay": "2"
          },{
            "name": "STN Player - Float - Mobile Only ",
            "component": "21327862",
            "insertPoint": "2",
            "requiredCountToDisplay": "2"
          },{
            "name": "Editor Picks",
            "component": "16759093",
            "insertPoint": "4",
            "requiredCountToDisplay": "1"
          },{
            "name": "Inline Links",
            "component": "17980324",
            "insertPoint": "8th",
            "startingPoint": 8,
            "requiredCountToDisplay": "7",
            "maxInsertions": 25
          },{
            "name": "GPT - 2x Rectangles Desktop, Tower on Mobile - Labeled",
            "component": "21934225",
            "insertPoint": "8th",
            "startingPoint": 8,
            "requiredCountToDisplay": "7",
            "maxInsertions": 25          
          
          },{
            "name": "Inline Links",
            "component": "17980324",
            "insertPoint": "8th",
            "startingPoint": 12,
            "requiredCountToDisplay": "11",
            "maxInsertions": 25
          },{
            "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
            "component": "17012245",
            "insertPoint": "8th",
            "startingPoint": 12,
            "requiredCountToDisplay": "11",
            "maxInsertions": 25
          }
        ]

The face of Brandon Rafi is pretty inescapable in the Valley. The smiling countenance of the local personal injury attorney and namesake of the Rafi Law Group is plastered on billboards, light rail trains, benches and basically anywhere and everywhere imaginable across the metro Phoenix area.

Later this month, though, things will get even more Rafi-fied in the Valley.

The Rafi Law Group will host a Brandon Rafi lookalike contest on Wednesday, June 25, at the X-Phoenix residential building, where locals will compete to see who can transform themselves into a clone of the Valley’s most identifiable attorney.

A total of $5,000 in cash prizes are up for grabs during the contest, which was announced earlier this week by the firm.

click to enlarge

A truck outside of Rafi Law Group with Brandon Rafi's face on it

Brandon Rafi's face is all over Phoenix. In his lawsuit, he claims Gil Negrete has damaged his reputation.

Danielle Cortez

Dressing up like Rafi isn’t as strange as you think. Last Halloween, one Valley resident went as Rafi. Earlier this month, local cosplayer Chloe Adams attended Phoenix Fan Fusion — a popular place to cosplay — as a Rafi billboard with a video of her costume going viral on TikTok. (She later posted on social media that she collaborated with Rafi Law Group on creating the outfit and was later given tickets to an Arizona Diamondbacks game by the firm.)

How to enter the Rafi lookalike contest

According to a social media post by Rafi Law Group, the contest will take place from 6 to 8 p.m. on June 25 on the ninth floor of X-Phoenix, 200 W. Monroe St. It's free to enter and open to participants of all ages.

Live 101.5 FM radio personality Joey Boy will host the contest. Free food from Taco Boys will be available at the event.

The first place winner will be awarded $2,500 in cash, while second place gets $1,500 and third place nabs $1,000.

More details about the Rafi lookalike contest are available here.

Benjamin Leatherman is a staff writer for Phoenix New Times where he focuses primarily on arts, culture, music and nightlife. He joined New Times in 2003. Prior to that, he contributed to magazines such as Tips & Tricks and The Wrestler. Benjamin has earned multiple awards from the Arizona Press Club including an award for sports enterprise reporting in 2009 and an award for statewide arts reporting in 2014. He holds a bachelor’s of arts in journalism from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

A message from Benjamin Leatherman: If you value independent journalism, please consider making a contribution to support our continued coverage of Phoenix's vibrant culture and arts scenes.

Support Today