The Bra Whisperer to Open Scottsdale Store This Month

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Apparently, 85 percent of women need some serious boob help.

Before you go all Gloria Steinem and start screaming about how you don't need beach balls that still float when you're 90, we're just talking about the boulder holders here -- not the actual boulders. According to bra expert Susan Nethero, most women are uncomfortable wearing a bra because ... they're wearing the wrong bra size.

And we thought bras were just supposed to feel like torture devices.

Who is Nethero to tell us how to cover our boobs? For one thing, she's so good at fitting lingerie that her nickname is "The Bra Whisperer." Nethero was trained by the Queen of England's Royal Bra Fitter (one wonders how you score that gig?), later going on to open a chain of intimate apparel stores and appearing on TV shows including What Not to Wear, The Today Show and Oprah Winfrey.

The woman is literally a tit-cover savant, and her expertise is coming to Phoenix Metro.  

A new branch of Susan "The Bra Whisperer" Nethero's luxury lingerie store {intimacy} will open at 10 a.m. on Monday, January 31 at Scottsdale Fashion Square.

Perks of shopping at Nethero's boutique include spa-like dressing rooms, 30-minute personal fittings and walls and walls of high-end bras in cup sizes from A to F.

Sounds like it's time to ditch that monoboob or the saggy bags and get the girls locked and loaded!

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.