Scottish craft beer company BrewDog is not fond of the massive corporate backing of the Olympic games. It is protesting the likes of McDonald's and Heineken by producing a beer guaranteed to contain "at least 50 percent of your daily allowance of sarcasm."
BrewDog's protest beer is called Never Mind the Anabolics , an IPA that is supposed to be infused with a laundry list of chemicals banned for athletes participating in the games. That list includes "creatine, guarana, ginseng, gingo, maca powder, matcha tea and kola nut."
To commemorate this momentous occasion, it has created a startlingly realistic video showing just how its beer can help athletes cross that final line into Olympic greatness.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Of course, a little deeper investigation reveals that most of the ingredients on this list, if not all of them, actually are not on the World Anti-Doping Agency's list of banned products. Apparentl,y the first batch of Never Mind the Anabolic contained steroids, but since that's a controlled substance, it has been omitted from the public version of the beer for obvious reasons.
A substance that is banned by the World Anti-Doping Agency is alcohol. None of the "supplements" in the beer will get you kicked out but being drunk during a round of karate or archery will. Which is sad because drunken karate sounds like the next breakout Olympic event. We're also a little horrified that they need to tell archers not to be boozed up during their events but not say, any of the other shooting events.
We should also be glad that nobody has to return to the much older methods of performance enhancement. Eating raw testicles seems like a hard way to get a medal.