4

Mr. Scrib's Pizza Smells Like Desperation: West Michigan Pizza Chain Uses Sheriff Joe "Chain Gang" Stunt to Promote Itself

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

You know what's awesome? Pizza. You know what isn't? An out-of-state pizza chain that tries to sell it by using a chain gang, a la the ones used by Maricopa County Sheriff Joe Arpaio.

That's not awesome. That's desperate. Or stupid. Probably both.

See also: West Michigan Pizza Chain to Open Up to Ten Locations in Greater Phoenix

But that's just what Mr. Scrib's Pizza, a fast-casual pizza chain based in West Michigan, is doing. Last month, the company used what appeared to be a chain gang to promote their newest restaurant by standing on the corner and waving signs.

Then Arpaio got wind of it.

"They made it look like Sheriff Joe has a chain gang. That's what it said," Arpaio told azfamily.com after seeing the Mr. Scrib's chain gang for himself. "That's not my chain gang. I would never put my chain gang in front of a business to enhance a business."

Jeff Zaloga, Mr. Scrib's public relations director, didn't seem to think pretending to be the chain gang of one of the most controversial public figures in the state was a bad idea. In fact, he was one of the chain gang members that day. Perhaps Zaloga thought it would be hilarious to evoke the name of a man who has, among several other controversial issues, been sued by the U.S. Department of Justice for racial profiling, found guilty of violating the constitutional rights of inmates at his jails, and inadequately investigating 400 sex crimes reported to his office.

"There's a lot of publicity that Joe Arpaio is getting for a number of different reasons," Zaloga told azfamily.com. "We try to capitalize on those things because we had a feeling if we did something like this, someone might pay attention to it."

Today, Zaloga and the Mr. Scrib's team intend to keep the desperately-seeking-attention train running at full speed with a "pizza summit" at 10:15 a.m. at 55th Avenue and Pinnacle Peak Road. Whatever the hell that is (my umpteenth press release says it will be "held as negotiated between Sheriff Joe Arpaio and Mr. Scrib's Pizza, as restitution for the unauthorized use of Sheriff Joe's name and his Chain Gang's name in a press release"), Zalonga states it should "make for some unique photo opportunities."

Naturally.


Follow Chow Bella on Facebook and Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.