"As many of you, our loyal friends, have known for several weeks, we've been facing some challenges. This is the reality of virtually all small businesses, especially in the early days. Money never stretches far enough, people don't want to work with small organizations, and the future is generally uncertain."

But it's clear that other factors are at play here, too.

The post is accompanied by a dark image of a heart, nearly severed in two by a lightning-like line. And it references the wider context for the vegan grocery store's demise, citing the familiar idea that all good things must come to an end. This excerpt is particularly poignant:

"Strangely, everything is ending for me. The vision I had for my family, my store, my city, my community, and my future has recently and rapidly changed. I vowed to rock this thing until the wheels fell off, and sadly, they have."

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The post also reveals their immediate plans.

They'll be closed this week, but open one last weekend, from 10 a.m. to 8 p.m. on both Saturday, March 9, and Sunday, March 10. After that, they'll liquidate their inventory to cover vendor debts, then sell or return store equipment and shelving.

In the meantime, they're spreading the word and thanking their supporters.

"We are so grateful for everyone allowing VR to serve our community," the closing section of their post reads, in part. "We appreciate the friends and family we have made along the way."