Would You Invest In Subway-Style Sushi? How Do You Roll? to Appear on ABC's Shark Tank

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

If you've been to the chain-infested corner of Seventh Avenue and McDowell in Central Phoenix, chances are you've seen or experienced How Do You Roll?, the fast-casual eatery that lets customers build their own sushi rolls, a la Subway, from an array of traditional and non-traditional ingredients.

See also: - New Television Series Filming Three Valley Restaurants for Taco Wars (Oh, Canada!) - Bombay Spice Grill & Wine Makes Quick-Service Baby Across the Street from ASU

Based in Austin and with 12 locations nationwide, How Do You Roll? founders Yuen and Peter Yung have been feeding customers their "McSushi" since 2008. But is their fast Asian franchise a business worth investing in? The Yungs (and America) are about to find out this week on ABC's Shark Tank.

Like American Idol sans the singing, Shark Tank is ABC's reality TV show where people pitch their ideas, businesses, and products to five filthy-rich investors. The entrepreneur may ask for a certain amount of money or percentage of the company and the sharks ask questions, offer feedback of both the snarky and sensitive sort, and can make offers using their own scratch.

Current sharks on the show include Mark Cuban, notorious owner of the Dallas Mavericks; real estate mogul Barbara Corcoran; and urban fashion leader Daymond John.

"It's always exciting getting to talk with smart business people," Yuen, How Do You Roll? CEO, says. "Of course, I was a little nervous pitching to the sharks; they're sharks for a reason."

The How Do You Roll? segment of Shark Tank will air on ABC at 7 p.m., Friday, February 15. Check your local cable guide for details.

Follow Chow Bella on Facebook and Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.