| Fashion |

Local Fashion: Vintage Mama

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Some things in life we have to work hard to make happen, but sometimes, if we're lucky, things just fall into place.

For Xoe McAleece, creating Vintage Mama was a natural extension of something she had already been doing; she designs clothes for real women who want to wear something a little different and want to feel great wearing it. "My goal at the end of the day is to make something for someone that makes them feel at their most beautiful,"says Xoe.

After years of designing clothes for friends and family, Xoe decided to make it official. In 2008, she was inspired by two of her greatest loves, vintage clothes and her 3-year-old daughter Keegan, so she gave her venture the name: Vintage Mama.

"Vintage clothes and fabrics have always inspired me, and now being a mother has inspired me in so many ways," says Xoe. "And the word mama is so 1970s, I just love it."

Read more about Xoe and check out our video interview after the jump...

As a child of a librarian and a nationally-known expert in historic home preservation, Xoe developed an affection for old things early in life.

"I've always loved old things, old books, old houses, old records," says Xoe. "They all have a distinct smell and character that new things just don't have ... and they've been loved by someone else."

Between a steady stream of orders and selling her designs at the

Fair Trade Cafe

and on


, Vintage Mama is starting to turn into a real self-sustaining business.

Although she resists predicting the future of her company and is just trying to enjoy each new project that comes her way, Xoe concedes: "My ideal situation would be creating as many things as possible for as many people as possible, and if I could live off of it, that would be great, too."

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.