I've been eating it my whole life. I know the truth. Filipino food isn't sexy.
There's little glamor in a reddish-brown stew of bitter vegetables in garlicky shrimp paste sauce or a whole fried fish that stares at you unblinkingly as you separate bits of meat from its skeleton. This food doesn't make you want to take out your phone and snap a photo, and for first-time diners, it doesn't exactly make you want to dig in.
I believe that's at least part of the reason Filipino fare has yet to break into the mainstream while many other Asian cuisines have managed to find a place in the regular eating rotations of American diners.