New Restaurant Alert

Healthy Fast Food Chain, Freshii, Opens at ASU Tempe Campus

Arizona State University students in Tempe starved for good-for-you eats like salads, wraps, and the occasional mint and pineapple smoothie need to look no further than their own campus.

Freshii, the Chicago-based, healthy fast food chain with 75 locations in eight countries, opened its first Arizona location at 1290 South Normal Avenue Thursday. Thirty-one-year-old Matthew Corrin, founder and CEO of Freshii, opened his first store in 2005 in Toronto.

Here's what health-conscious, higher education seekers can expect.

See also: Ex-California Pizza Kitchen Execs Debut Chipotle-Style Pizza Concept in Phoenix Taking a page from the Chipotle playbook, Freshii (whose motto is "Eat. Energize.") lets guests customize menu offerings such as salads, burritos, wraps, rice bowls, yogurts, breakfast items, and soups with nutritious and, well, fresh ingredients like kale, quinoa, rice noodles, garbanzo beans, and edamame.

"We want to provide meals and snacks that help you live your best life. Think: fiber-rich, slow-burning carbs, essential fats, and lean proteins," says Corrin on the company's website. "We also live by our Mission Green. We're taking a stand and want to be good to the earth by eliminating traditional industry staples: excess packaging, heavy energy consumption, and greasy processed meals."

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Laura Hahnefeld
Contact: Laura Hahnefeld