Friday, March 27, 2009 at 8:18 p.m.
See more shots from the Aloft Grand Opening in our slide show
It's quiz time. Last night we checked out a swanky bar with kickin' tunes and an amazing outdoor lounge area. Where were we?
Time's up. The answer: a hotel; the first hotel newly constructed in Tempe in the last ten years in fact.
From a hotel perspective, Aloft
couldn't make more sense. It appeals to its primary demographic of 35-year-old business types with a chic, techno-savvy style in line with Starwood's (the company behind the W Hotel chain) "luxury boutique brand." Yet, Aloft would have you believe that their new hotel is a nightlife destination in addition to being a trendy stop for travelers. In fact they've already started having regular DJ nights and even a night where you can bring in your own iPod and play DJ yourself.
Yet as we sat there sipping gin and tonic and munching wasabi peanuts in Aloft's bar called W XYZ, we weren't sure we bought it.
So we post the question to you, Phoenix. Is Aloft a destination for weekend warriors or just road warriors? Check out out slide show of the grand opening
or better yet, go check it out yourself and let us know.