Have you always wished you could hack Food Network? Now's your chance. The TV network has teamed up with Advertising Age to find the most innovative technological idea to help tailor Food Network's content (including the Cooking Channel and its digital presence) to local audiences. They want to know: What comes after Yelp, Foursquare, and Zagat?
Tech startups and digital innovators are invited to submit their pitches to tell Food Network exactly what it's missing. Is it a geographically based app, a standalone product, or a social-based technology to share recipes? If your idea is good enough to help change the face of Food Network -- and to help bring local food movements and favorites to their (and their audience's) attention -- your company could be one of six invited to pitch your ideas to a panel of top Food Network execs and industry pros.
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The company that presents the best idea will receive $25,000 to fund the project. This is your opportunity to bring your concept to life in collaboration with the Food Network. So, what are you waiting for? Submissions are being accepted now, and the final six will be presenting at the network's studio location in NYC on November 1.
If you're feeling doubtful about the potential reach of this competition's winner, check out some of the previous Ad Age "brand hacks": American Express, Anheuser-Busch Inbev, and LA-based agency Ignited. Last April, Wendr took home a similar $25,000 prize and is now working closely with Budweiser's technology innovation group. Thanks to this five-minute pitch, an app using Wendr's technology will soon be available to beer drinkers nationwide.