We guess it's no weirder than suggesting that fake hairy legs will deter sexual predators. A lot of courage, creativity, and just plain hair went into this WTF online sensation: a jacket made of human chest hair that took four designers 200 hours to craft and is priced at £2,499.
It's part of an ongoing campaign by the British arm of dairy producer Arla Foods to humorously spike interest in a new high-protein chocolate milk drink called Wing-Co, which targets hungry, thirsty men who want to reclaim some of the burly masculinity the 21st century has whipped out of them. (It's okay; they don't understand us either.)
Once we'd done extensive research to confirm we weren't being pranked in retaliation for London's The Daily Mirror believing and reprinting an Arkansas satire site's story about a food writer falling into a coma after eating 413 Red Lobster Cheddar Bay Biscuits, we were struck not so much by the unadorned facts, which sound like just about any story from an exotic foreign land, but by fascinating details such as the commenter who accused the overly groomed model shown above of looking like a homeless American man. Really? Maybe the streets of the U.S.A. are paved with gold after all, or maybe a Brit tourist in Manhattan once mistook a wee-hours Beautiful Person for a panhandling hustler. (The logo on the exposed briefs, by the way, promotes the, uh, dairy beverage.)
Our own questions tend to run along these lines: Is the chest hair from dead Chinese prisoners? Is that a zipper on the front of the coat? How many separate people would a police dog look for if you gave him that to sniff?