Money Power Respect Entertainment Pushes Local Hip-Hop on a Large Scale
Cahleb Branch, head of Money Power Respect, works at his desk.
There are four local hip-hop acts on the MPR roster: Cut Throat Logic, The New F-O's, Mathmadix, and The Mob Fam. Over the past few years, Branch has booked his bands to open for artists like Young Buck, Too $hort, and KRS-One (the latter two have also recorded on tracks with Cut Throat Logic). There's a whole process in place when it comes to new albums. When one of the MPR artists records a new record, Branch brings it to Dr. Richard Mook at ASU's Herberger School of Music, who then lets his students review the albums for extra credit. Branch says the student feedback also helps determine the final song list on the albums.
Engineer J-Beam works on a drum beat in one of the MPR studios.
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