New Cupcake Shop in Scottsdale Features Pastry Chef Linda Schneider and Family Recipes ("Okay, okay, I'll open up my own place, already!")

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

When the Valley's own Urban Cookies (OllieCake) took home ten grand last week after winning Cupcake Wars on Food Network, there might as well have been a big neon sign that read, "Cupcake Fad Far From Over" flashing on the screen.

Good thing for pastry chef Linda Schneider. She's debuting her cupcake creations at 8 a.m., Monday, August 15, at her new shop, 21 Cakes, in the Scottsdale Seville Center at Scottsdale Road and Indian Bend.

Armed with recipes from her mother and grandmother, Schneider decided to open her own shop after continuous "orders" from family and friends.

"It wasn't until people started asking me to recreate my cupcakes for their birthday or wedding that I realized that I wanted to share my cupcakes with everyone," says Schneider. "After catering cupcakes for events the past two years and ever growing demand, it was time to open my own shop."

So what kinds of sweet creations can we expect? And where the hell did that name come from anyway?

Billing the setting as, "A French patisserie meets old school New York glam meets European modern," 21 Cakes will feature a see-through kitchen, a glass-enclosed "Frosting Room," marble counter tops, modern black acrylic chairs, and a communal table.

"We named it 21 Cakes after the glamorous art deco period," says Schneider. "It's a kind of homage to New York City's 21 Club and 1930's Cotton Club Era elegance when people dressed to go out."

Guests at 21 Cakes can expect twelve different creations each day made with fresh, natural ingredients in flavors including almond, red velvet, chocolate cheesecake, and salted caramel. There will also be petite cakes (enough for two), Belgian cupcakes (like the waffle), and a cinnamon sugar breakfast cupcake.

And Schneider says a good cupcake can go it alone. "...it should taste absolutely wonderful even without frosting. Frosting is an adornment, not the main event!"

21 Cakes 7001 North Scottsdale Road 480-699-6220 www.21cakes.com

Follow Chow Bella on Facebook and Twitter.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.