The family-owned bakery has been making breads, burritos, cakes and pastries for 40 years at locations in Glendale and Phoenix. The bakery case is a delight for the senses, with twisted, glazed and sprinkled sweets. Behind the counter is an array of conchas, the light-as-air Mexican sweet breads that are painted with crunchy, colorful flavored sugars. Beyond cranking out primo pastries, we appreciate the bakery's Phoenix Suns pride. When our NBA team again found itself in the playoffs this year, we stocked up on purple and orange conchas for our watch parties and could rock some hand-drawn swag, like a "Vamos Suns" T-shirt featuring Go the Gorilla riding next to a concha in a convertible. The Suns may not have taken the championship, but those conchas, and the swag from La Purisima and artist Jon Garza, helped soften the blow.